Do your SEO and PPC teams need upskilling or reskilling? – Search Engine Land

If you looked over the agenda at SMX Advanced, held June 13-14, you probably spotted this trend:

“AI” appears in the titles of 11 sessions, including “How generative AI will change SEO as a profession.”

And this doesn’t include the titles of four other sessions on related topics like “Revolutionize your PPC game with GPT.”

Hey, I get it. Marketers and executives attended their industry’s most important events to:

• Keep up to date with industry trends.
• See new products and services.
• Maintain and build relationships.

In short, attending leading conferences and trade shows keeps you informed and competitive.

And there’s no question that generative AI will change SEO as a profession and revolutionize your PPC game.

But whether you attended SMX Advanced or not, it is time to ask yourself a different question: “Do your SEO and PPC teams need upskilling or reskilling?”

Upskilling and reskilling, defined

According to LinkedIn Learning:

“When an employee undertakes learning to expand…

Read Full Story: https://news.google.com/rss/articles/CBMiR2h0dHBzOi8vc2VhcmNoZW5naW5lbGFuZC5jb20vc2VvLXBwYy10ZWFtcy11cHNraWxsaW5nLXJlc2tpbGxpbmctNDI4Njc10gEA?oc=5

The post Do your SEO and PPC teams need upskilling or reskilling? – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2023/06/27/do-your-seo-and-ppc-teams-need-upskilling-or-reskilling-search-engine-land_2023062746813.html

Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.