‘Do It Right’ with AI: Ally creators experiment with generative AI in … – PR Newswire
Early results show Ally.ai capabilities could boost speed, drive team creativity and productivity
CHARLOTTE, N.C., Nov. 16, 2023 /PRNewswire/ — Ally Financial Inc. (NYSE: ALLY) announced today the early results of an experimental generative AI use case with its marketing team designed to help understand the real-world impact the technology could have on campaign development and employee productivity. Using the Ally.ai platform’s large language model (LLM) chat and prompt functionality, a select group of marketers were able to reduce the time needed to produce creative campaigns and content by up to 2-3 weeks and reported an average time savings of 34%, compared to typical processes without AI.
Additional results reported from the month-long experimental program include:
- The reduction in time needed for content creation and other marketing outputs of up to 2-3 weeks was primarily found in the early stages of the creative process in tasks such as research,…
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source: https://news.oneseocompany.com/2023/11/16/do-it-right-with-ai-ally-creators-experiment-with-generative-ai-in-pr-newswire_2023111652697.html
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