Do it like Louis Vuitton: LV’s unrivaled marketing strategy

How many brands can boast a monogram that is recognized by people of literally all ages and refers to more than just the brand itself, but also luxury, social status, heritage, exclusivity, and more?

Actually, Louis Vuitton needs no introduction when it comes to the world of luxury fashion. LV uses its campaigns and marketing strategy as a crucial tool to build its reputation and maintain its leadership position in the luxury goods sector. With campaigns that resonate with its target audience and promote brand identity, LV’s marketing strategy has been winning for decades now. Let’s see how.

Louis Vuitton’s Marketing Strategy: What’s the Story?

The LV brand and the customer community are so well intertwined thanks to the brand’s deep understanding of its target audience. The needs of the target audience are well understood and appreciated by the brand and vice versa. But what are the LV customers asking for that the brand is so willing to provide?

LV’s Way in the Marketing: Exclusivity to the core

Louis Vuitton’s loyal customer base greatly appreciates and values exclusivity, which perfectly embodies the brand’s identity. Original LV handbags are handcrafted by experienced artisans using the highest quality materials. This makes each handbag one of a kind which adds to the luxurious sensation of purchasing the brand.

“We don’t do marketing; we only create exceptional products in their design and craftsmanship.”

-Bernard Arnault

To further enhance the exclusive...