Do exact match domains have value in 2025? – Search Engine Land
In the early days of SEO, owning an exact match domain (EMD) was like holding a cheat code.
If someone searched for “siamese kittens,” you could bet that siamesekittens.com would be sitting pretty at or near the top of the search results.
The algorithm heavily weighted the presence of keywords in the domain, and for a while, that simple trick delivered serious ROI.
But it’s 2025 now.
AI has reshaped search, large language models (LLMs) are rewriting how answers are generated and delivered, and the rules of the game have changed.
So, what role – if any – do exact match domains still play?
The EMD of yesteryear: Keyword first, brand second
In the early 2010s, EMDs were so powerful that entrepreneurs snapped up keyword domains like real estate.
It didn’t matter if the domain was awkward or forgettable – cheapcarinsurancequotes.com was printing traffic, and that’s what mattered.
But that short-term success came at a long-term cost: most EMDs weren’t built as brands.
They were designed…
The post Do exact match domains have value in 2025? – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/04/03/do-exact-match-domains-have-value-in-2025-search-engine-land_2025040360614.html
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