Do Categories & Structure Matter More For SEO Than Just Content? – Search Engine Journal
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This week’s Ask an SEO question comes from Julie, who asks:
“For the content clusters, is it helpful to have them grouped under a topic URL? For example, if you are talking about resources for caregivers, do you have mainURL.xxx/blog post name or mainURL.xxx/caregiver-resources/blog title? Does that impact SEO?”
That is an amazing question, and the answer is a big yes.
The folder structure of your website is important for SEO – but not just for content and content silos.
Your folder structure can help determine why a specific product isn’t moving off the shelf, when the code on a section of your website has changed, if a marketing channel outside of SEO has been impacted, and even used to support other teams within your business.
Before I jump into that, let’s go through your question first.
You can rank content without a folder structure being in the canonicalized…
The post Do Categories & Structure Matter More For SEO Than Just Content? – Search Engine Journal first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/07/13/do-categories-structure-matter-more-for-seo-than-just-content-search-engine-journal_2023071347578.html
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