Distribution Channel Strategy: Your Go-To Guide (Infographic)

Say you have a great product or service that meets a pressing need.

That’s all well and good — but a million-dollar idea has no path to becoming a million-dollar revenue-generator if you can’t get your products or services in front of consumers and your target market. This is where distribution channel strategies come into play to offer solutions.

A well-planned distribution channel strategy, whether you’re using a direct distribution channel or an indirect distribution channel, is specifically designed to increase the sales of your products or services as they enter the market. At the end of the day, the fundamental problem most businesses face is not how to develop the product or service, but how to market and sell it to the public.

It may seem easy in the age of e-commerce and social media, but without a defined direct distribution strategy or an indirect distribution strategy, you stand less of a chance of reaching consumers or making an impact with your target audiences.

Let’s explore the finer points of crafting a distribution channel strategy, the benefits of various channels and what you can do to fine-tune your approach.

What Is a Distribution Channel Strategy?

Fundamentally, distribution is the process of getting a product or service in front of the end consumer. The buying and selling of goods and services may appear fairly simple and linear, but it never is. Distribution is a multifaceted affair that requires strategy and partners, including channel members...