Discover Intel’s Secrets to B2B Mastery and Winning Marketing Strategies

Being a tech giant is one thing but remaining one is a whole other story. No doubt Intel owes an admirable portion of its success – well apart from their technical expertise of course – to its top-notch marketing strategies and game changer campaigns. This multinational technology company managed to maintain its leading position in the industry, establishing their brand as a trusted, well-built, on top of the game. To keep up, there are great tech marketing agencies that can elevate your market strategy also!

Intel’s Marketing Mix: The Magic Behind the 4Ps

Let’s crack the code to Intel’s marketing success. Yes we mean lets go deeper into those famous 4Ps: Product, Price, Place, and last but not least, Promotion. It’s no secret code though, we are just going to take a well rounded look into the backbone of any killer marketing strategy. Let’s dive into how Intel plays this game.

Products: Tailored Tech Marvels for the Target Audience

Well when it comes to Intel and its innovative approach to both production and marketing, the “Product” is not merely a chip. They are both great at providing and marketing their product as a tech masterpiece. The brand’s journey first started with memory circuits, (including random-access memory and shift-register memory integrated-circuits) during 70s Intel was a leader in RAM, SRAM and DRAM market. But what did the trick for Intel was microprocessors.

Intel launched its infamous microprocessor Intel 4004 in 1971, it was a great...