Dior takes its Chinaverse presence to new heights with second virtual showcase | Digital – Campaign Asia

What Happened: Dior is extending its Chinaverse push once again. On September 27, the French luxury fashion house presented its Spring/Sumer 2023 ready-to-wear show in the metaverse via digital space Meta-Ziwu in virtual universe XiRang — a Web3 application owned by Chinese search engine conglomerate Baidu. Audiences were able to watch the livestream within a digitally-rendered space complete with large-scale Dior logos and an other-wordly aesthetic.

The Jing Take: The project signals a continuation of Dior’s exploration of the mainland’s online dimensions as well as an expansion of its existing relationship with the tech giant. Only earlier this year did we see the maison launch its first-ever metaverse exhibition,”‘On The Road,” again in partnership with Baidu and its virtual landscape of Meta-Ziwu. With this in mind, could the collaboration become a regular running narrative for the brand? This latest runway suggests that the maison could be working towards crafting a long-term…

Read Full Story: https://www.campaignasia.com/article/dior-takes-its-chinaverse-presence-to-new-heights-with-second-virtual-showcase/481589

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source: https://news.oneseocompany.com/2022/09/28/dior-takes-its-chinaverse-presence-to-new-heights-with-second-virtual-showcase-digital-campaign-asia_2022092831651.html

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