Digital PR Strategy: Building a Kickass Campaign – Search Engine Journal

There’s no real template for building an amazing digital PR strategy. Decide what really matters to your organization with this guide.

Since Google News debuted in September 2002, I’ve created or co-created the digital PR strategy that produced kickass campaign results for various clients.

That list includes The Christian Science Monitor, Get City Dealz, Harlequin Enterprises, Parents magazine, Search Engine Strategies (SES) Conference & Expo series, Southwest Airlines, and Rutgers University.

I initially used a five-step process for crafting digital PR strategies.

But, that’s evolved into a seven-step process as I’ve learned what worked (and what didn’t) from producing digital PR campaigns for clients with different business goals and marketing objectives.

Now, I wouldn’t describe this seven-step process as a digital PR strategy template.

Why? Because one size does not fit all.

However, it’s a tried-and-true framework for helping a wide variety of B2B and B2C organizations to:

…

Read Full Story: https://www.searchenginejournal.com/building-digital-pr-campaigns/459835/

The post Digital PR Strategy: Building a Kickass Campaign – Search Engine Journal first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2022/08/11/digital-pr-strategy-building-a-kickass-campaign-search-engine-journal_2022081126873.html

Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.