Digital can influence a majority of brick and mortar sales in 2022. How? – ETBrandEquity

In March 2020, the outbreak of the coronavirus overnight impacted the shutting down of all brick and mortar stores. Selective restrictions, supply chain disruption, and restrictive number of people in store impacted how they traditionally do business. All these factors resulted in COVID-19 rewriting the rules of consumer shopping and retail. A report from McKinsey shows that consumers are likely to keep the behaviors they’ve adopted amid stay-at-home orders instead of going to the store physically and shop.

Consumer behavior changing: Pre-covid, while the queries for searching before landing to a physical store were gradually rising; pandemic propelled it. We saw a change in consumer behavior and how they shop. It has been observed that people are more interested in knowing about the offerings before they visit a store. Something as simple as store timings, availability of products, has been the basics of what users want to check before they drive to the store.

The consumers have…

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