DesignStudio rebrands Scott’s Cheap Flights to Going – Marketing … – MarComm News
Founded in 2015, as a newsletter to family and friends, Scott’s Cheap Flights now has a membership of over 2 million people. Having grown to encompass a website, search engine, newsletter and soon-to-launch app, they help members find more value when they travel by approaching booking differently.
Today, with a team of over 60, the brand has grown beyond just Scott, and beyond the initial proposition of ‘cheap flights’. As such, DesignStudio was challenged to build on this incredible growth with a new brand strategy, name and visual identity for the next leg of the brand’s journey.
Say “Hello”, “Bonjour”, “Ciao”, “Kia Ora”, “Hej”, “Hola” or “Aloha” to, Going.
Eric Ng, DesignStudio Executive Creative Director, Americas, says, “One of the many things that makes Scott’s Cheap Flights so special is the way in which they open up the world for their members. By encouraging a new approach to booking that focuses less on the destination, they broaden one’s perspective on how to travel…
The post DesignStudio rebrands Scott’s Cheap Flights to Going – Marketing … – MarComm News first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/01/13/designstudio-rebrands-scotts-cheap-flights-to-going-marketing-marcomm-news_2023011339177.html
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