Designing The Content Marketing Strategy Measurement – Search Engine Journal
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Welcome to the wonderful world of quantitative content marketing analytics.
It’s at this point where I hear you saying, “I was told there would be no math in marketing.”
The good news is that all kinds of tools will help you do all that math.
The bad news is that none of these tools will help you understand what the numbers mean for your business.
As we’ve said, shared objectives without analytics are visions without a map. And deciding on analytics without objectives is like having a map but nowhere to go.
If you have a shared objective and a common understanding of how you’ll know if you’ve met it, only then can you define it with numbers. That’s when the numbers have a purpose and, more importantly, meaning.
Think of your company as a team with the shared goal of winning the game. Everyone on the team knows you need…
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source: https://news.oneseocompany.com/2023/09/26/designing-the-content-marketing-strategy-measurement-search-engine-journal_2023092650601.html
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