Design Trend: Blockchain’s Impact on Design and Branding

Sometimes a design trend can start from an unlikely source. Blockchain, a technology designed for secure information transfer, has impacted the online community.

From Bitcoin to NFTs to everyday design projects, you can see some of the impact in projects that have nothing to do with blockchain itself. Here’s a look at how blockchain is impacting design and what it means for you.

Although not a design or branding technique, this digital business tool is already changing the landscape of design. Let’s dive in and find out how.

What is Blockchain?

Blockchain is a decentralized digital ledger technology used to record and verify transactions securely, transparently and in an immutable manner. In a blockchain network, transactions are recorded in a chain of cryptographically linked blocks. Each block contains a set of transactions, a timestamp, and a unique digital signature, called a hash, that identifies the block and its contents.

Blockchain technology has gained widespread attention because of its potential to revolutionize industries ranging from finance to healthcare to supply chain management.

Although not a design or branding technique, this digital business tool is already changing the landscape of design. Think of all the websites that have taken off NFTs – a blockchain technology – and the impact of that industry on website design.

Blockchain is designed to be transparent and secure, as every participant in the network can see and verify every transaction...