Design for good: why great visual branding for nonprofits pays off

The stronger a nonprofit’s visual brand, the more likely they are to get donations, meet goals and make an impact. Artists love when they get the chance to design for good, and working with nonprofits to build out their visual branding is an excellent way to help make an impact. So let’s get into why visual branding is so important for nonprofits and how to get the most out of it.

First and foremost, branding for nonprofits builds trust
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Think about a company whose website is really user-friendly and visually attractive. Then think about a time you were searching for something on the internet and came across a website that looked incomplete—maybe it lacked images and a cohesive color scheme, maybe it wasn’t user-friendly or maybe it was unclear what exactly the website was for. Whatever it was, you probably only stayed on that site very briefly before going elsewhere to find what you needed. That’s all because of trust. And branding builds trust.

When a company has good visual branding and a clear mission, people trust that they know what they’re doing and supporters trust that their money is in good hands. And when organizations fail to communicate who they are and show what they do, we don’t trust them. This is why strong visual branding is especially imperative for nonprofits.

Branding leaks into every area of an organization’s presence: having a well-put-together brand shows you mean business; a strong, user-friendly website can help prove you’re legitimate; and...