Demetriou: Digital channels: a dynamic playground for marketers – Long Island Business News
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Interesting times lie ahead. Higher prices driven by inflation and economic uncertainty, and fluctuating consumer sentiments, are challenging businesses to maintain customer loyalty and sales.
In this landscape, marketers must stay abreast of consumer consumption behavior, purchasing trends, and cross-channel engagement strategies. The higher price of gas has impacted the traffic to brick-and-mortar locations. And while digital channels and outlets have emerged as a beacon of hope, multiple touchpoints have never been more critical.
The myriad of social media platforms, e-commerce websites, search engine optimization, email campaigns, and content marketing constitute just a fraction of the expansive digital ecosystem available.
Recent studies suggest businesses effectively using a combination of online channels have witnessed higher customer engagement, brand recall, and conversion rates. Social media’s broad appeal is complemented by the visual experience of…
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source: https://news.oneseocompany.com/2023/11/02/demetriou-digital-channels-a-dynamic-playground-for-marketers-long-island-business-news_2023110252086.html
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