Definition, Examples + Best Practices

What Is Mobile Marketing?

We can define mobile marketing strategies as the tactics, activities, or strategies designed to engage audiences via mobile devices—think smartphones and tablets.

Mobile marketing’s primary goals are reaching new mobile users and deepening engagement with existing customers through your brand’s mobile experience.

The technique often involves targeting audiences based on their in-app behaviors more than their demographics (although demographic data can still make targeting more precise). As well as delivering simple, convenient buying experiences.

Here’s an example:

Domino’s Pizza (UK) promotes products, takes new orders, and streamlines customers’ buying experiences on its mobile app.

The app doesn’t just allow transactions. It houses product ads and other promotional content. Plus personalized content to entice follow-up purchases from existing customers.

The app even updates customers on the status of their food order along five stages: order, prep, baking, quality check, and delivery.

All these engagement tactics work well. Domino’s reports almost eight million active app users in the UK—the mobile marketing tool accounts for 75.2% of its online sales.

Mobile Marketing vs. Digital Marketing: What’s the Difference?

Digital marketing is an umbrella term that includes all forms of online marketing. Like search engine optimization (SEO), influencer marketing, email marketing, and content marketing.

Mobile marketing, by definition, focuses only...