Definition, Benefits, and Strategy Explained

What Is Niche Driven SEO?

Niche driven SEO is a marketing strategy that helps niche sites with smaller audiences get more visibility in search engines.

It involves choosing specific SEO niches and optimizing each site and content based on keywords and phrases relevant to a specific market segment.

Unlike general search engine optimization, niche SEO targets a smaller audience—a select group of people interested in a specific product or service (i.e., a niche).

There’s less competition for these lesser-known subjects. But because there’s a smaller market, niche businesses must work harder to stand out.

For example, there are plenty of regular coffee companies out there. But let’s say there’s one that specializes in a particular type of java, such as organic cold brew coffee.

Whenever users search for “organic cold brew,” this niche brand appears at the top of the organic search engine results pages (SERPs).

Here’s what this looks like:

How did this brand get there? It used niche driven SEO tactics to rank higher and drive traffic.

What Are the Benefits of Niche Driven SEO?

Niche SEO can be a low-cost way of getting in front of the people that matter: your target audience.

Here are some of the main benefits of this approach.

Low-Cost, Long-Term Strategy

Niche driven SEO is a long-term strategy that can be inexpensive (or even free) compared to other digital marketing campaigns like paid ads.

Here’s how SEO compares to PPC (pay-per-click) advertising:

Unlike PPC (where...