Deepcrawl rebrands as Lumar – Business Leader

SaaS platform Deepcrawl has recently rebranded as Lumar. The new Lumar branding was developed in collaboration with Verve, a branding agency, and based on user interviews and market research.

A website’s technical foundations play a major role in search engine visibility and user experience — factors that heavily influence a business’s brand awareness, customer satisfaction, and sales. For enterprise businesses with thousands or millions of pages on their site, maintaining a technically sound website that is optimized for search engines and poised to drive growth often involves multiple departments. A pain point exists around uniting all of the varying roles that work on a website, including marketing, SEO, engineering, product, UX, and leadership teams.

Lumar’s expanded platform roadmap will align cross-functional digital teams with a centralized source of knowledge and a common language for website health efforts. To this end, Lumar’s features include industry-specific website…

Read Full Story: https://www.businessleader.co.uk/deepcrawl-rebrands-as-lumar/

The post Deepcrawl rebrands as Lumar – Business Leader first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2022/10/06/deepcrawl-rebrands-as-lumar-business-leader_2022100632396.html

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