DDB New Zealand launches global campaign to correct the internet – Little Black Book – LBBonline
Initiative aims to make sportswomen more visible on the global stage
Who has scored the most goals in international football? The internet will generally tell you it’s Cristiano Ronaldo, when it’s actually women’s footballer, Christine Sinclair.
The inconsistency of searchable facts that disadvantages sportswomen is behind a global campaign launching Saturday (21 January 2023). Correct The Internet is the collective work of an international group of like-minded people that seeks to highlight and correct inaccuracies in internet search results and make sportswomen more visible as a result.
One of its founding partners is Rebecca Sowden, former New Zealand Football Fern and owner of international women’s sports marketing and sponsorship consultancy, Team Heroine, which is a member of the United Nations’ Football for the Goals*.
Rebecca Sowden says she is passionate about helping the world recognise all sporting heroes and empower the next generation of sportswomen.
“Many of the world’…
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source: https://news.oneseocompany.com/2023/01/22/ddb-new-zealand-launches-global-campaign-to-correct-the-internet-little-black-book-lbbonline_2023012239553.html
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