Data reveals Google’s search dominance wobbled in 2024 – ReadWrite
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- Google’s search market share fell below 90% for the first time in a decade.
- AI models like ChatGPT and Perplexity gain traction as alternatives to Google.
- Bing remains second with a market share under 4%, rivals like DuckDuckGo grow.
Detailed analysis has revealed Google’s share of the global search engine market fell below the 90% marker for the first time in around 10 years.
According to Statcounter, Google’s near monopoly on search was dented to levels not seen since 2015 with other contenders grabbing a slice of the pie.
Not only are rival search engines taking users from Google, but a developing trend is the power of AI models for search. The likes of ChatGPT, xAI, and Perplexity will only get stronger and more capable of providing an all-round response to users for search, details, and real-time info.
As relayed by Search Engine Land, the 2024 data revealed Google dipped to 89.34% in October, 89.99% in November, and fell below 90% in December with 89.73%.
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source: https://news.oneseocompany.com/2025/01/14/data-reveals-googles-search-dominance-wobbled-in-2024-readwrite_2025011459846.html
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