Data Privacy Scores Weigh Heavy On Some Search Engines 01/18 … – MediaPost Communications
Neutronian has officially launched the next iteration of its ratings system, the Neutronian Data Privacy Scores, adding hundreds of companies from data providers and publishers to platforms and brands.
The company has scaled up from 300 rated companies to more than 3,100.
The rankings provide marketers with clear guidance on data privacy risk when determining which data and media partners to work with for a campaign. The scores also provide the opportunity to monitor the data privacy of the sites where their ads are running and make optimizations during a campaign.
In terms of data privacy scores for January 2023, the platforms are interesting. Neeva, a privacy search engine, scored 77.21 — above average, ranking No. 14 and behind companies such as Eyeota, Adobe, ID5, LiveRamp, The Trade Desk, GumGum, Undertone, Xandr, Salesforce, Tapad, IQM, Lotame, and Taboola.
Amazon Ads, Pinterest, Facebook, Criteo, Google, Rakuten and many others ranked average.
Some of the companies that were…
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source: https://news.oneseocompany.com/2023/01/17/data-privacy-scores-weigh-heavy-on-some-search-engines-0118-mediapost-communications_2023011739347.html
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