Data Confirms Disruptive Potential Of SearchGPT – Search Engine Journal
Researchers analyzed SearchGPT’s responses to queries and identified how it may impact publishers, B2B websites, and e-commerce, discovering key differences between SearchGPT, AI Overviews, and Perplexity.
What is SearchGPT?
SearchGPT is a prototype natural language search engine created by OpenAI that combines a generative AI model with the most current web data to provide contextually relevant answers in a natural language interface that includes citations to relevant online sources.
OpenAI has not offered detailed information about how SearchGPT accesses web information. But the fact that it uses generative AI models means that it likely uses Retrieval Augmented Generation (RAG), a technology that connects an AI language model to indexed web data to give it access to information that it wasn’t trained on. This enables AI search to provide contextually relevant answers that are up to date and grounded with authoritative and trustworthy web sources.
How BrightEdge Analyzed…
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source: https://news.oneseocompany.com/2024/08/22/data-confirms-disruptive-potential-of-searchgpt-search-engine-journal_2024082258134.html
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