Credible: A lightweight, privacy-friendly Google Analytics alternative

Plausible is an open source web analytics platform that provides simple and easy to understand analytics with a lightweight script that is 45X smaller than Google Analytics script. It is the best alternative to Google Analytics. Here’s why.

Google Analytics has long been the best choice for web analytics. But lately, website owners have been looking for alternatives to switch. The main reason is Google’s push for Google Analytics 4 (GA4).

Google forced all users must switch to the new GA4 system by July 2023 or risk losing website analytics data. GA4 is an upgrade that greatly benefits apps and marketers, but not so much for website owners.

In addition to adding more load to your website, GA4 is much more difficult to understand. The GA4 analysis dashboard has a frustrating user interface that requires taking a training program just to navigate its menus.

When you consider these reasons and the many other disadvantages of using Google Analytics, Plausible is a much better analytics platform that you can use to gather insights and user data. Let’s take a closer look and find out why.

What is plausible?

Plausible is a web analytics platform created by an independent company. It’s open source and self-funded, and offers a way to track your website visitors without invading their privacy.

Unlike Google Analytics, Plausible has a very beginner-friendly dashboard where you can collect all insights in one place and actually understand them without going through dozens of...