Creative Influencer Marketing Case Studies for E-commerce Brands

E-commerce brands investing in increasing brand awareness while promoting new products to new audiences have used influencer marketing for years as a bold part of their digital marketing & social media strategy. What’s more, we know that well-known brands such as eBay, Amazon, Shopify, Walmart, Alibaba, Rakuten, Flipkart, and more gain a powerful avenue for promoting their products or services via influencers.

Why Influencer Marketing Is Important for E-commerce Brands?

Why don’t we start with a couple of interesting facts?

According to Forbes, 70% of millennials have more trust in recommendations from influencers than they do in traditional advertising. Additionally, a study by Mediakix found that influencer marketing campaigns can generate up to 11 times the return on investment (ROI) compared to old-school marketing campaigns.

When considering that influencer marketing allows e-commerce brands to tap into the trust and credibility of their followers, these results are not surprising at all. Also, influencers have cultivated a loyal audience that genuinely values their recommendations. When these influencers team up with e-commerce brands, they can effectively reach the brand’s target audience and stimulate sales.

Keep reading to discover these brands’ strategies including influencer endorsement and implicit recommendation.

Influencer Marketing Case Studies

Amazon’s Influencer Marketing Strategy – Understanding Your Target Audience

Amazon’s approach is a great...