November 21, 2023  SEONews
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Creating And Maintaining A Voice Of Customer Program — Smashing Magazine


Product teams benefit from knowing their users’ needs and how they respond to product updates as they build out the roadmap of a product. This article covers Voice of Customer programs and is aimed at those who work on a product team as well as executives who are looking for how to better inform your products using insight from users. Victor and Dana will share how to create a Voice of Customer program for the user experience of a digital or physical product and present its key steps and a case study that brings to light lessons they’ve learned.

For those involved in digital and physical product development or leadership, consider a Voice of Customer (VoC) program. A VoC program systematically gathers and analyzes customer insights, channeling user opinions into actionable intelligence. VoC programs use surveys, analytics, interviews, and more to capture a broad range of customer sentiment. When implemented effectively, a VoC program transforms raw feedback into a roadmap for strategic decisions, product refinement, and service enhancements.

By proactively identifying issues, optimizing offerings for user satisfaction, and tailoring products to real-time demand, VoC programs keep companies ahead. Moreover, in a world of fleeting consumer loyalty, such programs build trust and enhance the overall brand experience. VoC has been a standard CX practice that UX and product teams can utilize to their advantage. We’ll focus on VoC for digital products for this article....



source: https://news.oneseocompany.com/2023/11/21/creating-and-maintaining-a-voice-of-customer-program-smashing-magazine_2023112152865.html

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