November 10, 2023  SEONews
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Creating Accessible UI Animations — Smashing Magazine


Animation and accessibility are often seen as two separate powers at odds with one another. How is it possible to strike a balance between elements that move and the possible negative effects they expose to users who are sensitive to motion? Oriana García explains how her team at Mercado Libre tackled the challenge by creating guiding principles for applying animation to user interfaces and incorporating them into the team’s design system.

Ever since I started practicing user interface design, I’ve always believed that animations are an added bonus for enhancing user experiences. After all, who hasn’t been captivated by interfaces created for state-of-the-art devices with their impressive effects, flips, parallax, glitter, and the like? It truly creates an enjoyable and immersive experience, don’t you think?

Mercado Libre is the leading e-commerce and fintech platform in Latin America, and we leverage animations to guide users through our products and provide real-time feedback. Plus, the animations add a touch of fun by creating an engaging interface that invites users to interact with our products.

Well-applied and controlled animations are capable of reducing cognitive load and delivering information progressively — even for complex flows that can sometimes become tedious — thereby improving the overall user experience. Yet, when we talk about caring for creating value for our users, are we truly considering all of them?

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source: https://news.oneseocompany.com/2023/11/10/creating-accessible-ui-animations-smashing-magazine_2023111052430.html

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