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What Is Programmatic SEO?

Programmatic SEO involves creating landing pages on a large scale to rank on search engine results pages (SERPs). It’s sometimes referred to as pSEO.

Each landing page starts from the same template containing the same elements (e.g., images, pricing, reviews, etc.).

You then create variations of the same page using automated tools. Each page targets a different low-competition keyword.

Expedia uses this content marketing strategy across its site.

Let’s say you search for “top hotels in [location].” You’re very likely to find an Expedia page among the first results.

Here’s the result for “top hotels in Florida”:

And “top hotels in California”:

Notice that the landing page layout stays the same while the location and content change.

Expedia doesn’t create these pages from scratch for every city, state, and country. This is the result of programmatic SEO.

Regular SEO vs. Programmatic SEO

Programmatic SEO and regular search engine optimization share the same goal: to get more organic traffic.

But the way each aims to boost your site’s visibility in search engines is different.

Regular SEO is a set of processes to improve your website’s visibility in search engines (such as Google). It’s a long-term strategy with more focus on high-quality content.

Part of a regular SEO strategy is creating landing pages and blog posts centered around specific keywords. It’s this part that differs the most from programmatic SEO.

Content creation for regular SEO is...