Could social media be an answer for advancing downtown St. Louis? – St. Louis Business Journal – The Business Journals
I am 65 years old and not an active social media user. Although I understand traditional marketing and communications, I admit that I don’t really know how social media works, or exactly why it works to drive awareness and build brands, but it obviously does.
In recent years, I have been involved in a number of new commercial developments that have opened my eyes to the importance and impact of social media. I was also amazed to find out, when applying for a loan recently, that the lender had access to a company that literally scored our social media surrounding a new project rollout and used that to get comfortable with making the loan. Clearly, the financial sector recognizes the power of social media in separating successful projects from flops.
I am quite convinced that the early success at our Food Truck Gardens (9 Mile and Frankie Martin) was due to the robust social media campaigns that we implemented. The high degree of interest in our urban agricultural efforts while…
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