Could Microsoft’s Artifical Intelligence Investment Dethrone Google? – The Motley Fool
Even taking a 10th of Alphabet’s market share could help Microsoft.
There’s been one undisputed king of internet search for the better part of two decades: Google. However, after Microsoft (MSFT -1.56%) seemed to beat Alphabet (GOOG -1.24%) to the punch by launching a search engine with an integrated AI-powered chatbot, this title may be up for grabs.
However, even if Microsoft’s Bing upgrade can claw some of the search market away from the dominant player, would that move the needle for Microsoft financially in a way that is relevant to its investment thesis?
Search is a small part of Microsoft’s business
If you look at Microsoft’s revenue streams for its fiscal 2023 second quarter (which ended Dec. 31), search and news advertising didn’t contribute much, relatively speaking — just $3.22 billion of the $52.75 billion pie.
Compare that to Alphabet’s Q4 results: Its Google Search & other segment brought in revenue of $42.6 billion, nearly as much as Microsoft made in total. So…
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