Could ChatGPT Do Your Marketing? – ACHR NEWS

Language-based artificial intelligence (AI) like ChatGPT is generating a lot of buzz in marketing circles. There is a widespread fear that AI will replace people responsible for jobs like copywriting and marketing. If so, this could be a boon to contractors, who are notoriously lax in the marketing arena to begin with. Why couldn’t ChatGPT do your marketing?

AI Makes Mistakes

ChatGPT is an amazing piece of software. Yet almost anything you get from it must be fact-checked. Test it for yourself by asking it questions about subjects you are intimately familiar with. I started with myself. When asked to write a bio for me, ChatGPT started strong:

Matt Michel is a highly respected figure in the HVAC industry, renowned for his expertise and contributions as a business leader, author, and speaker. With a wealth of knowledge and a passion for helping contractors succeed, he has made a significant impact on the service trades.

Brilliant! Of course, it sounds an awful lot like my own PR….

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