Could charging Big Tech a ‘journalism usage fee’ help save local … – Los Angeles Times
Good morning, and welcome to the Essential California newsletter. It’s Thursday, May 11.
In my classroom at Cal State Northridge, where I teach journalism, I often discuss the state of the industry in California and the rest of the U.S. When my students share their perspectives and concerns about the field, some gingerly assert that the newspaper industry is spiraling toward death.
They’re not wrong to be concerned. Nationally, newspaper circulation and revenue both plunged by more than 50% from 2002 to 2020. Employment in newspaper newsrooms plummeted 57% between 2008 and 2020.
To survive, newspapers big and small had to adapt to a rapidly evolving digital world, mastering social media and becoming search engine tacticians to increase the likelihood Google users would see their stories at or near the top of search results — all in hope of getting news stories in front of the eyes of readers flush with competing “content” (one of my least favorite words).
Having worked in small,…
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