Could Amazon Ditch Private-Label Brands?; Bringing Super-Highway Fees To Big Tech – AdExchanger

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Amazon’s Private Parts

Amazon has been reducing the number of private-label products it sells, and leaders have also “discussed the possibility of exiting the private-label business entirely,” The Wall Street Journal reports.

Many Amazon private-label product lines have slow or diminishing sales. But there’s another more pressing reason Amazon might nix the entire business: It’s a major antitrust headache.

For years, Amazon blatantly favored its private-label lines. Before Amazon’s ad business really took off, it would essentially use private-label brands to test high-value impressions, such as ad units that popped up just above the fold of a page (in other words, what loads before a user scrolls down). In some cases, these ad units were not even available to other brands, just a nice bennie for private labels.

The loss of those insider advantages could be partly why certain private-label lines have been…

Read Full Story: https://www.adexchanger.com/ad-exchange-news/monday-18072022/

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source: https://news.oneseocompany.com/2022/07/17/could-amazon-ditch-private-label-brands-bringing-super-highway-fees-to-big-tech-adexchanger_2022071723752.html

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