Correct The Internet: Global campaign aims to level the digital … – Creative Boom
It’s a sad fact that, just like the offline world, the internet tends to favour men’s achievements to an inaccurate extent. Enter Correct The Internet, which, as its name suggests, aims to set the record straight for the online recognition of sportswomen.
Launched on 21 January 2023, the campaign uses football as its prime example in a promotional video. Featuring a little girl who asks a stadium full of internet data about which international football player has scored the most goals, it quickly becomes apparent that the information it supplies is misleading and underplays the achievement made by sportswomen.
This inconsistency of searchable facts disadvantages sportswomen of all stripes. Hence, an international group of like-minded individuals with a vested interest in their recognition decided to do something about it. Founded in part by former New Zealand Football Fern Rebecca Sowden, Correct The Internet empowers people to report inconsistencies in search results so they can be…
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source: https://news.oneseocompany.com/2023/01/31/correct-the-internet-global-campaign-aims-to-level-the-digital-creative-boom_2023013139922.html
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