Copywriting vs. content writing: differences and similarities

Writing is the lifeblood of most online businesses. Whether it’s blog articles, landing page copy, or product descriptions, the written word is necessary to attract and convert readers.

But there are two types of writers you can become (or hire): a content writer or a copywriter.

What are the differences between these two crafts? What do you need to learn to do for your business or hire? Let’s see.

Content writing is, well, writing content – typically to inform or entertain the reader.

Examples of content writing include:

Copywriting is adapting written content to persuade the reader to take action, such as making a purchase or signing up for a newsletter.

Examples of copywriting include:

• PPC advertising
• Copy of landing page
• Product Descriptions

While the goal of content writing is to inform or entertain and the goal of copywriting is to sell, they go hand in hand. You usually want to be proficient in both, regardless of your goal.

That said, there are places where copywriters and content writers differ:

Length of content

Traditional content writers usually write longer content that is 1,000 words or more. They are usually hired to write long-form blog articles, e-books or email newsletters.

Traditional copywriters write short, snappy content that is only a few hundred words. They are usually hired to write short form advertisements or product descriptions.

That said, content writers can write...