Copywriting for mobile • Yoast

We’re in the smartphone era, which means a large part of your audience will use your site via mobile. So, what does this mean? Do you need to write differently if you’re copywriting for a ‘mobile’ audience? In this post, we’ll share some useful tips on how to write awesome texts that are great for both desktops andmobile devices.

Why is copywriting for mobile different?

Even with responsive website designs, reading on a mobile device is still different from reading on a desktop. Since phone screens are smaller, text will appear longer because it takes up more space, and people have to scroll to read everything (which will make it feel longer to read).

What’s more, lots of people use their mobile device ‘on the go’, while also doing other things. This means their attention span and concentration are limited. They’re easily distracted, so you want to grab their attention with short and concise content when you’re copywriting for mobile.

Tip 1: Always focus on your audience

While it’s good to focus on the question ‘how can I write good texts for smartphone users’, you shouldn’t lose track of the most important question: ‘what does my audience like?’ Because phones won’t read your content. But your audience will! That’s why it’s good to keep an eye on your audience’s interests, and write about those topics.

Tip 2: Make your fonts large enough

Font size is important for your mobile UX. You want your texts to be readable without folks having to squint or pinch and zoom;...