Conversational AI ‘absolutely’ coming to Google Search, says CEO Sundar Pichai – Search Engine Land
Large language models (LLMs) will eventually be part of the Google search experience. We still don’t know when conversational AI will appear in Search, but Google CEO Sundar Pichai promises it’s coming.
Why we care. The new BingGPT search with integrated AI chat generated a lot of excitement, but so far has only resulted in small gains in search engine market share. The biggest questions we’re all waiting to find out the answers to when Google deploys AI-powered chat into search:
- How much of an impact will it have on the amount of organic traffic Google sends?
- Will it impact the ROI for the brands and organizations who use Google Ads?
What he’s saying. “Will people be able to ask questions to Google and engage with LLMs in the context of search? Absolutely,” Pichai said in an interview with The Wall Street Journal.
Also of note: Google is “testing several new search products, such as versions that allow users to ask follow-up questions to their original queries,” according to…
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source: https://news.oneseocompany.com/2023/04/06/conversational-ai-absolutely-coming-to-google-search-says-ceo-sundar-pichai-search-engine-land_2023040643153.html
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