Continue from these nine fundamental content marketing myths
30 second summary:
- Content does not equal authority: Creating content does not automatically make you an authority
- Automation is good, but don’t stifle creativity and expertise with smart AI tools
- Not all of your content is going to rank or go viral, but will help you understand and strategize according to your target audience
Are you happy with how your content marketing strategy is performing?
Chances are you (or your marketing team) are doing it wrong, and from experience, those mistakes are often fundamental.
Content marketing is more than content that ranks – it’s the most effective way to promote your brand.
However, there are too many myths that prevent your content marketing strategy from working.
Here are the most common:
Producing content makes me an authority
It’s still a surprisingly widespread phenomenon: Someone publishes their first article and expects to wake up famous.
Just because you produce content does not make you an authority in your industry.
To do this, you need to regularly produce top content and be cited by other authorities as a reliable source. It’s not the fact of content, it’s the type of content.
A blog is enough
Having a blog is a great first step in content marketing.
But too many companies start blogging just because their competitors did.
If there is no planning or strategy, there is no point in having a blog. Think of your blog as a pillar of your content marketing strategy. It is a core platform for publishing original...
source: https://news.oneseocompany.com/2023/01/17/continue-from-these-nine-fundamental-content-marketing-myths_2023011739324.html
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