Content Strategy Template [Free Download + Instructions]
Use our free content strategy template to document your content marketing strategy.
You’ll develop a long-term plan tailored to your business needs, resources, and goals. So you can create effective content efficiently.
Download the template. Then check out the instructions and content strategy examples below.
How to Use the Content Strategy Template
1. Set Content Goals
Goals should shape your content strategy. Otherwise, you’ll waste resources on ineffectual tactics.
Start by defining what you want to achieve through content marketing.
The SMART framework helps you set practical and clear goals:
| S | Specific | Precise, unambiguous goals keep your efforts focused. Break down broad objectives into clearer sub-objectives. |
| M | Measurable | Tracking your progress objectively allows you to make data-led decisions. Translate obscure objectives into quantifiable ones. |
| A | Attainable | Over-ambitious goals can demotivate your team. Create realistic goals by considering your resources and referring to relevant benchmarks. |
| R | Relevant | Content goals should align with your broader marketing strategy. You’ll see better results when everyone works toward similar objectives. |
| T | Time-bound | Motivate your team and improve tracking by setting a deadline for each goal. But make sure you have enough time to make an impact. |
The most common content marketing goal of 2023 is attracting more website traffic, according to Semrush’s State of Content Marketing...
source: https://news.oneseocompany.com/2023/06/08/content-strategy-template-free-download-instructions_2023060845820.html
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