Content People: SEO, Fashion and The Secrets to TikTok

On Content People, Meredith Farley interviews creative professionals and leaders to get a behind-the-scenes look at their career experiences and turn that into actionable advice for listeners. Tune in to hear from experts in various media, and get inspired to find contentment in your own creative career.

Episode #6 Summary

From fashion blogs and newsletters to personal essays and biographies, Amy Odell has done it all. In her chat with Content People’s creator and host, Meredith Farley, Amy explores how platforms like TikTok are changing the fashion and marketing worlds. And fresh off of 250 interviews for her new biography, Amy is ready to share what she’s learned about creativity, content and valuable conversations.

In the sixth episode of “Content People,” I learn something about Amy: She thinks SEO is boring.

To be fair, Amy is uniquely positioned to talk about the world of content creation. Her impressive career in fashion journalism spans big names like “New York Magazine,” “Buzzfeed” and “Cosmopolitan.” From fashion blogs and newsletters to personal essays and biographies, Amy has done it all.

Throughout our chat, she uses her expertise to examine the things creators do every day. Writing headlines, determining a topic vs. an idea, balancing marketing rules with creativity – it’s all just a small part of Amy’s story. Here’s a taste of what you’ll learn from her:

• How to make good use of TikTok.
• Whether you need to be in New York to succeed at a career in...