Content People: Career Paths, Brand Strategies and the Secret To Good Sales

On Content People, host Meredith Farley interviews creative professionals and leaders to get a behind-the-scenes look at their career experiences and turn that into actionable advice for listeners. Tune in to hear from experts in various media, and get inspired to find contentment in your own creative career.

Episode #15 Summary

Kelli Corney has always let creativity be her guide. Along with Content People’s creator and host, Meredith Farley, Kelli talks about her career path, what she’s learned about being creative and why that approach is helping her inform brands and marketing strategies.

In episode 15 of Content People, I chat with Kelli Corney.

Kelli’s had a very cool career in media and creative marketing. She’s worked at established titans of industry like NBC and the Financial Times, as well as really lean, high-growth startups — Kelli was the Chief Growth Officer at Mightily, an agency she helped grow from 4 to 40 employees in less than 5 years.

Currently, Kelli’s a fractional CMO and consultant based in London. She also teaches a course, through Maven, called Brand Strategy for Innovation.

In this ep, we really got into the weeds on branding. Sometimes when marketing folks talk about branding, I think the topic can err on the side of nebulous or vague. I find that frustrating. I like details, bullet points and clear descriptions. Kelli delivered all that and more in our convo.

If you’re interested in knowing what “brand” really means, and how to create one...