Content Optimization: The Complete Guide

Content optimization is the process of improving aspects of content to increase its reach or make it more engaging. It involves such techniques as aligning content with search intent, adding missing subtopics, and showing how your product/service can solve users’ problems.

In this guide, you’ll learn how to optimize content for SEO, conversions, and social shares.

But first, let’s make sure we’re on the samepage…

Content optimization dramatically improves your content’s performance and helps you meet your marketing goals.

Without it, you may be missing out on visibility, rankings, traffic, leads, andsales.

Before you think about attracting email subscribers or leads for your business, you need to start from the top. So, let’s look at the different ways you can optimize your content for SEO and get traffic to your site consistently.

1. Make sure you’re targeting a keyword with traffic potential

Optimizing for a keyword that nobody searches for is pointless. Even if you rank #1, you won’t get any traffic.

To identify keywords with high traffic potential, here’s what you should do:

1. Go to Ahrefs’ Keywords Explorer.
2. Enter one or multiple broad keywords related to yourtopic.
3. Hit Search.

For example, when you enter “content marketing” and check the Matching terms report, you’ll get over 21,500 keyword ideas with search volumes, Keyword Difficulty (KD), and other valuable data:

To ensure that you...