Content Marketing for Law Firms: The Different Types of Content … – JD Supra
[author: Noreen Fishman]
Content marketing is such a broad term that it can be difficult to know what falls under the umbrella. Which items make the right statement for your firm? What will promote your firm effectively? Review these types of content and consider which might be right for your law firm’s next campaign. Here is a breakdown of 16 content types for law firm content marketing.
Law Firm Content Marketing Tactics
1. Blogs
Having a blog on your website is one of the best ways to drive traffic and display expertise. It’s essential for law firms to demonstrate trustworthiness and credibility, and writing blogs with valuable information is a great way to do that. Plus, blogs boost SEO, and they are a low-cost option for generating organic traffic. Make sure blog content is relevant to your firm and services and optimized for SEO.
2. Infographics
These graphic elements can provide a more eye-catching method for sharing information. They’re a great way to brighten up marketing…
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