Consumer Search Trends See a Decline, According to Rio SEO Findings – MarTech Series

Data from over 170,000 GBP listings reinforces a decrease in consumer travel and spending in February.

Rio SEO, the leading provider of an all-in-one local marketing platform proven to increase online visibility, released last month’s national consumer search behavior revealing a largely continued downward trend month-over-month (MoM) in search trends across all eight industries studied.

“February is historically considered a soft month for search engine activity across most industries, as winter persists, and summer travel plans are yet to be made.”

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According to the University of Michigan, consumer sentiment dropped nearly 8% from January, furthering Rio SEO’s findings. The largest decrease in MoM was found in the retail industry, where retailers saw a 20% decrease in total searches, a 25% decrease in total clicks, a 36% decrease in clicks to call, and a 29% decrease in clicks to the website.

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Read Full Story: https://martechseries.com/technology/consumer-search-trends-see-a-continual-decline-according-to-new-rio-seo-findings/

The post Consumer Search Trends See a Decline, According to Rio SEO Findings – MarTech Series first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

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