Considering What AI Tools for Digital Marketing Can Do for Your Brand

Recent years have shown us that digital transformation is here to stay, especially as business landscapes become more complex and interconnected. And in the marketing industry, the adoption of artificial intelligence (AI) has been particularly salient.

With the growth of this tech top of mind for digital marketers, you might be wondering if taking on these resources is the right thing to do for your brand — not to mention thinking about what kind of AI tools you should be leveraging if it is a suitable strategy.

Read on for a comprehensive guide on the possibilities of AI for your marketing efforts in 2023 and beyond.

How Is AI Used in Marketing Today?

So, you’ve likely heard the term before — AI. But, what exactly does that mean in the marketing world?

First, let’s talk about AI in general: AI technology mimics human intelligence processes to perform tasks and improve those functions accordingly. These tools have been increasingly adopted across industries as part of a digital strategy to drive efficiency, improve the customer experience, identify patterns and solve problems effectively. The market for this tech is massive, and it’s only projected to expand. Precedence Research reports that the global AI market size, valued at $119.78 billion in 2022, is expected to hit $1,591 billion by 2030 with a compound annual growth rate (CAGR) of 38.1% during the forecast period.

$1,591 billion. Take a second and let that sink in.

Clearly, AI technology is here to stay. But, is...