Conquering digital discoverability: here is how brands can optimise … – afaqs!
Between SEOs and product rankings, the digital success of a brand can be atomised down to some essentials of digital discoverability.
As brands gallop through the ever-evolving digital world, seeing their expenditure yield desired results remains paramount for all participants. The essence of digital marketing is to either build awareness, or drive e-commerce sales, both of which require a great deal of strategised ad or product placements, compounded with the right mix of consumer outreach.
For a brand to see any success in its digital marketing, to be discoverable is the first brick in the wall. According to Search Engine Journal, 70% of Amazon customers never click past the first page of Amazon SERPs (Search Engine Result Pages). In fact, The first three product listings displayed in Amazon SERPs account for 64% of clicks.
All industry reports indicate that the major chunk of the online business pie is devoured by those at the top of the search lists. Multiple studies indicate…
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source: https://news.oneseocompany.com/2023/07/02/conquering-digital-discoverability-here-is-how-brands-can-optimise-afaqs_2023070247095.html
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