Connecting To Your Customers – NMP – National Mortgage Professional

Sports, at all levels, can be an efficient means for marketing

Years ago, John Wayne had a side job as spokesman for Great Western Bank, at the time one of the country’s largest home loan lenders. When “Duke” passed in 1979, the gig was taken over by character actor Dennis Weaver, who played, among other roles, Chester, Marshall Matt Dillon’s trusted sidekick on Gunsmoke.

Both actors are gone now, as is the once big California savings bank. But the idea of using actors to promote companies, particularly in real estate, still flows. For a while recently, for example, Elizabeth Banks was the face of Realtor.com. (Her first commercial for the search engine was directed by Fred Savage.)

And who can forget the long list of actors representing the reverse mortgage business? Right now, the front man is Emmy and Golden Globe award-winning actor Tom Selleck. But before him came actor-turned Senator Fred Thompson, the “Fonz” Henry Winkler, Robert Wagner and Jerry Orbach.

Choosing the right…

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