Company sued over Flint’s water deployed digital advertising during trial – Detroit News

The engineering firm originally hired by Flint to evaluate the city’s troubled water system ramped up a digital advertising campaign to push its messaging in late 2021 ahead of jury selection in a multimillion-dollar civil lawsuit over the firm’s culpability in Flint’s lead-tainted drinking water crisis.

Veolia North America’s advertising has sparked criticism from the plaintiffs’ attorney and raised concerns with legal and digital marketing experts who question whether the timing of the digital advertising targeted the prospective jury pool or the judge, or if it otherwise sought to influence the outcome of the trial from beyond the courthouse walls — accusations the company rejects.

Although experts have expressed serious concerns about the practice, they add it might be protected by the First Amendment.

The ad blitz kicked off last fall after a trial date was set by a federal judge, with the number of keyword ads increasing steadily from September 2021 to July, according to…

Read Full Story: https://www.detroitnews.com/story/news/local/michigan/2022/09/09/veolia-north-america-flint-water-crisis-google-advertising/7959344001/

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source: https://news.oneseocompany.com/2022/09/08/company-sued-over-flints-water-deployed-digital-advertising-during-trial-detroit-news_2022090829755.html

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