Comcast Agrees To Modify or Drop T-Mobile Comparison Ad Claims – Next TV
In the latest round of ultimate fighting, broadband wireless advertising edition, score one for T-Mobile.
The National Advertising Division (NAD) of BBB National Programs, the ad self-regulatory review body, has advised Comcast to modify or drop comparative wireless savings claims it makes in an ad for its Xfinity Mobile service. Comcast says it will comply with that and other NAD recommendations, which are to drop or modify its “Unlimited data for $30/line” claim in the ad and modify the ad to make sure consumers don’t think Infinity is less expensive than T-Mobile “regardless of how many mobile lines are purchased” or, specifically, that it is cheaper when four mobile lines are purchased.
The ad was featured in a print mailer, an ad on Google, and on TV featuring singer Becky G and animated characters from The Bad Guys film.
One issue NAD had with the $30-per-Line claim was that it was subject to throttling after 20 GB of use, which NAD said was not clear in the Google ad….
The post Comcast Agrees To Modify or Drop T-Mobile Comparison Ad Claims – Next TV first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2022/11/07/comcast-agrees-to-modify-or-drop-t-mobile-comparison-ad-claims-next-tv_2022110735299.html
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