Cogwheel Launches Hotel Sector Intelligence Tool – Daily Research News Online – Daily Research News Online

In the US, hotel sector specialist Cogwheel Marketing has launched a reporting and business intelligence tool, which aggregates data from multiple sources to provide a 360-degree view of a hotel’s online presence.

Cogwheel delivers strategy and services to branded hotels, ensuring they develop their online positioning against the competitive set and against similar hotels. Services include support for openings, conversions, content, imagery, search engine optimization, OTA (online travel agencies) optimization, social media, paid marketing strategy and UNAP consistency (URL, name, address, phone).

The new Cogwheel Analytics tool aggregates booked data from various sources to compile web site performance highlights, paid media and ad campaigns, reviews analysis, social media and online travel agency data points – providing both roll-up reports and individual hotel data. Its media metrics come from Expedia Travels, metasearch, Google search engine marketing and display. In addition,…

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