Coca-Cola invites artists to create AI billboards – The Grocer
Source: Coca-Cola
Coca-Cola has invited digital artists to generate AI artworks based on its brand assets, the best of which will be displayed on digital billboards at London’s Piccadilly Circus.
The brand built an online platform – called Create Real Magic – which combines the capabilities of generative AI engines GPT-4, which produces human-like text from search engine queries, and DALL-E, which produces images based on text.
Creatives were given dozens of “creative assets from the brand’s archives” on which to base the works, among them the distinctive contour bottle and Spencerian script logo, and the Coca-Cola Santa Claus and polar bear.
“It’s an experiment to see where co-creation can take us,” said Pratik Thakar, global head of creative strategy and integrated content for the Coca-Cola Trademark. “We’re moving at the speed of culture with an innovative programme that’s very tangible for the creative community. Create Real Magic gives digital artists the unique opportunity to…
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source: https://news.oneseocompany.com/2023/04/19/coca-cola-invites-artists-to-create-ai-billboards-the-grocer_2023041943735.html
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